Despite Bitcoin’s recent sharp volatility, software giant-turned-Bitcoin investment titan MicroStrategy continues to draw market attention with $7.8 billion in unrealized gains. As of March 10, the company holds 499,096 Bitcoin acquired at an average cost of 66,423 per token, totaling approximately 33.1billion in invest ments.Even as Bitcoin’s price plunged from 93,379 on March 3 to $80,610 on March 10—marking its largest weekly drop on record—MicroStrategy’s holdings remain valued at 41.2 billion, reflecting a 24% unrealized profit. With Bitcoin now rebounding slightly to around $82,000, founder Michael Saylor’s long-term dollar-cost averaging (DCA) strategy has again become a focal point in the industry.
MicroStrategy’s Bitcoin investment approach underscores the practical value of the DCA tactic. Unlike lump-sum investments, the company has consistently accumulated Bitcoin since 2020, spreading purchases across market cycles to mitigate risk. Although its recent acquisitions since November 2024—totaling 23billion—nowfaceover3 billion in unrealized losses due to the price correction, early low-cost holdings still anchor overall profitability. Saylor has repeatedly emphasized Bitcoin’s scarcity as “digital gold,” arguing that its long-term value will outweigh short-term volatility and urging corporations to treat it as a strategic reserve asset.
However, not all publicly traded companies venturing into Bitcoin can replicate MicroStrategy’s success. Data from BitcoinTreasuries.NET reveals that healthcare tech firm Semler Scientific, which began holding Bitcoin on May 28 with 3,192 tokens purchased at an average price of 87,850,currentlyfacesa6.25262 million. Metaplanet, dubbed “Asia’s MicroStrategy,” has also struggled since adopting a similar strategy in April 2023. Its 2,888 Bitcoin, bought at an average of 83,049pertoken,nowshowa12 million. These cases highlight how Bitcoin investments heavily depend on entry timing and cost control, with latecomers often struggling to navigate market swings.
Blockchain analytics firm Lookonchain notes that while MicroStrategy’s recent Bitcoin buys face temporary losses, its core advantage lies in early low-cost acquisitions. As the Bitcoin halving approaches and institutional inflows persist, market optimism remains high for its long-term strategy. Saylor recently urged the U.S. government to acquire up to 25% of Bitcoin’s circulating supply to bolster financial sovereignty—a provocative proposal reigniting debates about Bitcoin’s role in mainstream economics. Amid crypto market turbulence, MicroStrategy’s journey may offer institutional investors a unique blueprint for balancing risk and reward.
